Well not exactly, but we thought we’d jump on the bandwagon as it seems that the way to market a business in a recession is to shout about how old you are, how long you’ve been around and how trustworthy therefore your products or services are.
But seriously, the reason brands revert to this type of marketing during hard times is quite simply because consumers and businesses alike want to buy from and use names they can trust, so by advertising the fact that you have been ‘around the block’ a few times, shows that you can keep going through the good times and the bad, an important marketing message during a recession.
Marks and Spencer’s, L’Oreal and Persil to name but a few, have all jumped on the anniversary bandwagon of late, but as well as buying from a brand you can trust, it is also important to work with suppliers who can embrace and protect that brand you have worked so hard to build, especially when it comes to marketing it!
At Small we have almost two decades of collective experience behind us and have been developing, implementing and managing marketing plans, campaigns and PR for a wide variety of clients including those from Retail, Photography, Corporate Entertaining and Financial Services sectors. Also, as a small team with experience of working with almost NO budget, we are able to understand how important it is to build campaigns that focus on the message - not the whistles and bells that can be added!
Utilising a marketing partner who can understand your business, support your brand and deliver consistent results (for a small investment) is particularly important during an economic crisis. As it’s not our birthday we won’t be having a birthday blow-out (and charging it on to our clients!), but our message to you is as simple to understand as Happy Birthday … think Small, we're the next small thing!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment