I have been left slightly bewildered by the backlash levied at The Sugababes since Keisha left last week.
Now, I have to admit that I am not a huge fan of their music, I definately don't own any of their CD's, but the confusion surrounds the statements from former member Mutya and fans who are disappointed to see that the record company is handling the girls as a brand, not a band!!!
HELLO! What are pop groups other than brands? The revolving lineup of the Sugababes is nothing new. Ringo Starr joining The Beatles, the ongoing battle in Oasis surrounding which brother will leave this month, Geri leaving the Spice Girls and Robbie wishing he was back in Take That. One thing is certain though, they all continue to make money with the altered lineups (ok the latter two made most of theirs once they reformed) but the fans were still there supporting them, their 'brand ambassadors'.
So let's not be quick to scorn the music execs. That's what they actually want in a way, a reaction, good or bad. All they are doing is what any good business does, provides a product fit for purpose and markets it well.
Thursday 1 October 2009
Wednesday 30 September 2009
Happy birthday to us ...
Well not exactly, but we thought we’d jump on the bandwagon as it seems that the way to market a business in a recession is to shout about how old you are, how long you’ve been around and how trustworthy therefore your products or services are.
But seriously, the reason brands revert to this type of marketing during hard times is quite simply because consumers and businesses alike want to buy from and use names they can trust, so by advertising the fact that you have been ‘around the block’ a few times, shows that you can keep going through the good times and the bad, an important marketing message during a recession.
Marks and Spencer’s, L’Oreal and Persil to name but a few, have all jumped on the anniversary bandwagon of late, but as well as buying from a brand you can trust, it is also important to work with suppliers who can embrace and protect that brand you have worked so hard to build, especially when it comes to marketing it!
At Small we have almost two decades of collective experience behind us and have been developing, implementing and managing marketing plans, campaigns and PR for a wide variety of clients including those from Retail, Photography, Corporate Entertaining and Financial Services sectors. Also, as a small team with experience of working with almost NO budget, we are able to understand how important it is to build campaigns that focus on the message - not the whistles and bells that can be added!
Utilising a marketing partner who can understand your business, support your brand and deliver consistent results (for a small investment) is particularly important during an economic crisis. As it’s not our birthday we won’t be having a birthday blow-out (and charging it on to our clients!), but our message to you is as simple to understand as Happy Birthday … think Small, we're the next small thing!
But seriously, the reason brands revert to this type of marketing during hard times is quite simply because consumers and businesses alike want to buy from and use names they can trust, so by advertising the fact that you have been ‘around the block’ a few times, shows that you can keep going through the good times and the bad, an important marketing message during a recession.
Marks and Spencer’s, L’Oreal and Persil to name but a few, have all jumped on the anniversary bandwagon of late, but as well as buying from a brand you can trust, it is also important to work with suppliers who can embrace and protect that brand you have worked so hard to build, especially when it comes to marketing it!
At Small we have almost two decades of collective experience behind us and have been developing, implementing and managing marketing plans, campaigns and PR for a wide variety of clients including those from Retail, Photography, Corporate Entertaining and Financial Services sectors. Also, as a small team with experience of working with almost NO budget, we are able to understand how important it is to build campaigns that focus on the message - not the whistles and bells that can be added!
Utilising a marketing partner who can understand your business, support your brand and deliver consistent results (for a small investment) is particularly important during an economic crisis. As it’s not our birthday we won’t be having a birthday blow-out (and charging it on to our clients!), but our message to you is as simple to understand as Happy Birthday … think Small, we're the next small thing!
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